Selling
An honest valuation, then a plan aimed at the people who actually buy your kind of unit.
Get a valuationDubai · Relationship-first brokerage
We'd rather be your broker for ten years than for one deal.
Dubai property, with the awkward parts said out loud — including which buildings we'd tell you to avoid.
- 10+
- Years
- 5.0
- Google rating
- 2021
- Clients since
What we do
Four things, done without theatre.
Buying
We work out what the purchase is for, then spend most of our effort ruling things out.
Start a searchRenting
We look at the building, not the photographs — including what will annoy you in month four.
Tell us what you needMortgage
Pre-approval to handover, including what banks want from a non-resident.
Ask a question- 01
We tell you what is wrong with it
Service charges that have climbed. Handover dates that have already slipped.
- 02
We know some places better than others
And we tell you which is which, rather than claiming a city this size evenly.
- 03
The work continues after handover
What it lets for, how long it sits empty, what it costs to keep.
Featured areas
Communities worth
knowing properly.
The ones we're asked about most — what each is actually like, and what we'd check before you buy.
Palm Jumeirah
The island everyone can picture. Beachfront, and no land left to build on.
Suits Buyers who want beach access and a genuinely finite address.
Read the guide
Business Bay
Central and canal-side, next to Downtown without the Downtown price.
Suits Buyers who want to be in the middle of the city and will do the homework on the tower.
Read the guide
Jumeirah Village Circle
Where most first purchases and first Dubai investments actually happen.
Suits First-time buyers, and investors who want yield rather than a trophy.
Read the guide
Dubai Sports City
The most space per dirham on this list.
Suits Buyers and tenants who want floor area and are happy to drive.
Read the guide
Arjan
New-build, still filling in, next door to Dubai Hills.
Suits Buyers with a longer horizon who are comfortable being early.
Read the guideAlso active in
- Dubai Islands
- Dubailand Residential Complex
- Dubai South
- Dubai Investment Park
- Meydan
Including off-plan and new-build. Looking somewhere else in Dubai? Ask us — if we don't know it well enough to be useful, we'll say so.
Instead of a listings page
Tell us what you're looking for. We'll go and find it.
The best of it sells before it reaches a portal. The rest you can already see everywhere.
How it works
Four steps. All four of them.
- 01
Tell us what the money is for
A home, a yield, or a store of value. Three different searches.
- 02
We shortlist — and rule things out
A few options with reasons, including what we rejected for you.
- 03
View, and check the building
Service-charge history, management, handover record, neighbours.
- 04
Close, and stay in touch
Then we stay reachable. That is where most of our work comes from.
Who you'll deal with
You'll know whoever you deal with.
Small enough that the person who answers your first message is the person who is still there at handover.
Ines Durak
Senior Property Consultant
Leads Inca. Ten years in property here and abroad, and most of her work now comes from people she has already sold to.
Zeeshan Kadir
Senior Property Consultant
Investors and landlords. What a unit actually rents for, how long it sits empty, and what it costs to keep each year.
Muhammad Rizwan Sheikh
Senior Property Consultant
Off-plan and new-build. Developer track records, payment plans, handover dates, and which launches are worth the wait.
Syed Ali
Senior Property Consultant
Buyers and tenants. Spends his week inside the buildings rather than behind a desk, which is how he knows them well.
- +971 55 270 9880 office
In their words
What clients actually say.
She knew how to listen to me and meet my expectations. Her responsiveness is lightning-fast.
She helped us a lot with the purchase of our first property in Dubai — patient, professional, fast and full of information.
She ensures that I have complete understanding and all facts are provided to me.
Her commitment, transparency, and insight in identifying prime properties for investment are genuinely commendable.
Get in touch
Start with what you're trying to do.
- Phone
- +971 55 270 9880
- Office
- +971 4 557 5848
- info@incarealestate.ae
- +971 55 270 9880
- Hours
- Monday – Saturday · 09:00–19:00 GST
